Every Move Counts is
a creative studio
based in Seoul. 

Site update is currently 
in Progress.

Check out our ︎ 
Feel free to contact us ︎ 

White & Red

White & Red is an ongoing project that explores the conceptual and aesthetic properties of two objects, ‘milk’ and ‘meat’, the oldest and closest foods in human history. 
(more images and description coming soon)


Situations is a project that intends to trace the blind spot of dichotomous thinking as well as its political functions, and to refocus attention on the plentiful layers of our conceptual system. It is an intuitive experiment using found photos from the product catalog of Uline, the biggest shipping and business supplies distributor in the U.S., making pairs of two ambivalent images that demonstrate each item's functionality without giving any textual information. 
(more images and description coming soon)