Every Move Counts is
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Festival 284: A Crazy Plaza 

Identity, advertisement, environmental graphics, print, and web design for Festival284: A Crazy Plaza. Culture Station Seoul 284, the main site of the festival, is the former Seoul Station restored and transformed into a culture center. It was the gateway to Seoul from 1900 to 2004, serving as the most popular meeting place for citizens throughout the eras such as Japanese colonization, Korean War, and so forth. The festival was held to revive the historical meaning and to capture the new vision of the site to serve as an open art space for the public.